UX Director at EF Education First
Design | Shanghai City, China, CN
I'm currently UX Director at EF Learning Labs. I have a deep interest in the way people act and think, especially when technologies have an effect on it. I've worked – since the early 2000’s – to make technologies help humans, rather than the other way round.
Prior to joining EF, I was Service Design Expert at the Web Foundation, working on the creation of a series of Innovation Labs in Africa: community catalysts, training centres and incubation hotspots for transforming ideas into start-ups able to generate useful, sustainable services to local communities.
Before that, I've worked as User Experience manager in Vodafone Group, in the Concept Development team: envisioning products, services, applications and ecosystems that could thrive in a 3-5 year time span.
In my spare time, I'm one of the crew behind the Design Jams initiative: one-or-two-day design sessions, during which people team up and collaborate to tackle engaging User Experience (UX) challenges.
In my other spare time, I speak and provoke at conferences on design, innovation, start-ups and services for the Base of the Pyramid.
Specialties: Innovation by design; business model innovation; service design; User Experience; ICT4D; Base of the Pyramid; BoP; Africa; emerging countries; web sites, mobile devices, iTV, physical computing, distributed artifacts, organizational design; speaker.